I connect websites, marketing, and business systems.
For more than 10 years, I have worked across e-commerce, performance marketing, sales operations, team leadership, and digital systems.
I do not start with visuals alone. I first understand the business, the customer, the offer, and what must happen after someone contacts you.
A website is the front door. The business system determines what happens next.Discuss my business ↗
I understand the work behind the screen.
A good website needs to do more than look convincing. It must explain the offer, answer customer concerns, and guide visitors towards the right action.
My experience in e-commerce and marketing helps me see what customers need before they buy. My experience in operations helps me plan what your team needs after a lead or order arrives.
That is why I build websites as part of a practical business flow: clear enough for customers, measurable for marketing, and manageable for the team running it.
Experience shaped by real business problems.
Each stage added a different perspective: selling, attracting customers, reading performance, leading people, and building better ways of working.
Building an e-commerce business from the ground up
I managed sporting goods sales across Shopee, Tokopedia, Lazada, Bukalapak, and Meta Ads. The work covered products, catalogs, promotions, customer service, fulfillment, retail sales, and procurement for schools.
This period taught me that growth depends on the whole customer journey, not one advertising channel.
Deepening performance marketing and sales funnels
Through freelance and short-term projects, I built Meta Ads campaigns, lead generation, WhatsApp funnels, audience targeting, lookalikes, retargeting, and creative tests. For Dehiz Parfum, I worked on the path from campaign to customer conversation.
I learned to connect messages, audiences, landing pages, and follow-up into one measurable sales flow.
Growing from specialist to business leader
At PT Nosa Jaya Karya / NSA Performance, I progressed from Marketplace Specialist to Marketplace & E-Commerce Lead and then General Manager. I worked across marketplaces, performance marketing, affiliates, products, teams, commercial decisions, market expansion, and operating systems.
This role strengthened my ability to turn data into priorities, coordinate people, and build processes that can run consistently.
What I am building and working on now.
Today I combine website development, marketing thinking, and systems planning to help businesses create a clearer path from attention to operations.
GIO Website & Digital Growth
Marketing-first websites that clarify the offer, prepare conversion tracking, and create a practical path to inquiries.
Business systems planning
Mapping customer, sales, operations, and reporting flows before deciding what technology needs to be built.
PAS.TEE POD platform
Developing a custom-product flow that connects product selection, design upload, checkout, and production intake.
Internal systems & dashboards
Planning tools for production, stock, invoices, coordination, and reporting so daily work is easier to monitor.
Marketing idea consultation
Helping businesses sharpen their target customer, offer, campaign ideas, channels, and the next actions to prioritize.
Skills that work together, not in isolation.
The value comes from connecting decisions across marketing, sales, operations, and technology.
Strategy & offers
Customer needs, positioning, value proposition, offer structure, priorities, and practical growth direction.
Marketing & campaigns
Meta Ads, TikTok Ads, Shopee Ads, GMV Max, CPAS, campaign strategy, audience targeting, retargeting, and creative testing.
Customer & funnel analysis
Reading ROAS, CTR, conversion, AOV, margin, order patterns, UTM data, and customer behavior to decide the next action.
Product & market validation
Testing products, audiences, messages, creators, and channels before expanding investment or entering a market.
Systems & operations
Mapping workflows, responsibilities, data, production, stock, invoices, reports, and handovers into a workable system.
Team & execution
Recruiting, training, delegation, cross-team coordination, documentation, and building repeatable ways of working.
Examples of turning strategy into execution.
Titanium Series
Helped shape the positioning “For Those with Taste, Not Just Style” and connect advertising, marketplaces, affiliates, creators, and community activity. The series became a company best seller.
Philippines market expansion
Used performance and market data to support validation, market-entry planning, and the training of a local team for execution.
Affiliate & community growth
Built affiliates, creators, and communities as customer-acquisition channels and as sources of product and market feedback.
Shopee Award 2023 was achieved by the company and the wider team. It represents collaborative execution across marketplaces, marketing, operations, and leadership.
Not every business problem needs a complex application.
I first identify where the process breaks. Sometimes the answer is a clearer website. Sometimes it is a form, dashboard, integration, or a more complete internal system.
Acquire customers
Offers, campaigns, content, ads, and landing pages bring the right people into the business.
Run the sales flow
WhatsApp, forms, qualification, follow-up, and checkout guide interest towards a decision.
Organize operations
Orders, production, stock, invoices, responsibilities, and status updates are handled in a clear flow.
Read the results
Tracking and dashboards show what happened and help the business choose the next priority.
From business problem to a system people can use.
Understand
Business, customer, offer, and current obstacle.
Map
The journey from first contact to completed work.
Prioritize
The most useful action for the business now.
Plan
Pages, messages, data, tools, and responsibilities.
Build
The website or agreed digital system.
Measure
Visitor actions, inquiries, sales flow, and operations.
Improve
Use real results to refine the next step.
Familiar with the tools businesses use every day.
Shopee, Tokopedia, Lazada, Bukalapak, TikTok Shop
Meta Ads, TikTok Ads, Shopee Ads, GMV Max, CPAS
GA4, Search Console, UTM, ROAS, CTR, conversion, AOV, margin
Business websites, forms, dashboards, checkout flows, internal workflows, and integrations
An Information Technology and Multimedia background gave me an early foundation in technical logic, visual communication, and learning digital tools independently.
Start with the right solution for the current stage.
GIO's main offer is a project-based business website. Custom ERP, CRM, production systems, complex dashboards, custom checkout, and API integrations are discussed and scoped as separate projects. Ads management is optional, with no mandatory monthly retainer.
Compare website packages ↗Turn your offer into a website that is ready to sell.
A free 15–20 minute discovery call to understand your business and recommend a package.